Skoda is transforming its brand globally with a new vision built around three core values: Human, Simplifying and Surprising.
These values guide design and products by prioritizing people, removing unnecessary complexity and delivering unexpected, useful details that exceed expectations.
Putting people at the heart of everything: designing friendly, easy-to-use cars that respect differences and support both everyday moments and important life events.
Skoda focuses on simplicity—smart, intuitive solutions that cut out unnecessary detail so people have less to worry about and more time to enjoy life.
Skoda adds thoughtful, unexpected touches: useful features and small delights that give customers more than they expect.
Skoda is in the process of transforming its brand globally. From the very beginning, we have developed a new brand vision and set of values to meet the needs of today's world.
Human – Human
Putting people at the heart of everything Skoda does is the value that guides everything we do. We design and build cars that are friendly and easy to use for people all over the world. Deep in our hearts, we respect differences, regardless of skin colour, gender or culture. Skoda believes that we can bring love to each other every day: smile at our loved ones, care for others, … Skoda is always there for you whether it is the small moments in life or the important moments of life.
Simplifying – Simplifying
From the very beginning, Skoda has always been about simplicity. Smart, easy-to-use solutions are always surprisingly simple. In a world full of choices and complexities, we are sometimes overwhelmed by information and find it difficult to make decisions. One more thing is better than one less thing, Skoda cuts out the unnecessary details until only the essence remains. Because when you have less to worry about, you have more time to enjoy life.
Surprising – Surprise
We all love surprises, especially when we get more than we expected. Skoda wants to make beautiful things useful. Like a greeting when you open the car door, or a convenient feature that you didn't expect. Sometimes you are the one who discovers the function of a Skoda glove box?