Exploration leaves a mark

Exploration is not just about getting from A to B, or even to C. It’s also an invitation to experience life by the mile. It’s the joy of curiosity and the thrill of growth. But in a market like Vietnam, where owning a car is a major milestone, exploration takes on a more meaningful balance: between preserving something precious and experiencing something unforgettable.

In a market like Vietnam, people treat their cars as prized possessions. Some go so far as covering their cars in plastic or even using the living room as their indoor parking. So, how do we inspire Vietnamese people to truly use their cars, even if it means getting their tires a little dirty?

As Škoda arrives in Vietnam, we invite drivers to enjoy the journey and embrace every mark it leaves. Because each trace is proof of a life well-lived. Introducing Škoda Vietnam’s Brand Campaign: Exploration Leaves A Mark. With our first brand campaign, we encourage not just Škoda owners, but all Vietnamese car owners to go out and live.

In our launch film, we show what is possible when you finally break the pattern. With his Škoda as a trusted companion, our driver explores every corner of the country. Along the way, the car naturally collects traces of each moment. Each trace renews a connection with the world around him.

As the story unfolds, the film highlights the Škoda Kodiaq’s key features to show that Škoda is the perfect companion in exploration.

We translate ‘Exploration Leaves A Mark’ to unique Vietnamese experiences made better by different Škoda features. Thanks to this, we are transforming car features from being a checklist to a bucket list.

So, Vietnam, are you ready to let exploration leave its mark?