Skoda will officially launch in Vietnam on September 23, 2023, backed by a multi-channel advertising push. The campaign uses TVC spots on large LED billboards and targeted elevator graphics to raise brand visibility across major cities.
The rollout introduces two imported models, the Karoq and Kodiaq, and is supported by an early-deposit incentive program.
Large LED screens play Skoda TVCs at prime locations in Hanoi, Ho Chi Minh City, Vinh and other cities, including intersections such as Pham Ngoc Thach - Chua Boc and Lieu Giai - Doi Can.
LED placements appear at prominent spots including Saigon Bridge, Phu Dong Roundabout (District 1) and Dien Bien Phu street (District 3), creating strong visual impact for passersby.
Skoda decorates elevator frames with car imagery to engage customers from the moment they enter buildings and reinforce the brand message in close quarters.
The Karoq is a dynamic 5-seat C-segment SUV. It uses a 1.4 TSI turbo petrol engine (148 hp, 250 Nm) with an 8-speed automatic, 0–100 km/h in 9.2 seconds and a top speed of 201 km/h.
The Kodiaq is a 7-seat D-segment SUV. The Ambition version uses a 1.4 TSI; the Style version features a 2.0 TSI (178 hp, 320 Nm) paired with a 7-speed wet DSG, 0–100 km/h in 8.2 seconds and a top speed of 207 km/h.
Skoda Vietnam will hold a brand launch event on September 23, 2023. The first two models, the Kodiaq and Karoq, are imported from the EU and built on MQB-based chassis platforms.
Early-deposit program (available until September 30, 2023):
Minimum deposit: VND 10,000,000 per car. Deposit refunds are processed by dealers after the official vehicle launch date.