Škoda has outlined a Next Level 2030 strategy to accelerate electrification, cut emissions and expand digital services while maintaining its brand values of Simplicity, Humanity and Surprise.
Targets include electric models accounting for 50–70% of European sales by 2030, producing in carbon-neutral plants in the Czech Republic and India, and continuing Simply Clever customer-focused solutions; the Vrchlabí plant has been CO2-neutral since 2020.
CEO Thomas Schäfer says Škoda will become more electrified and digitalized, focusing on three top priorities to grow globally.
Škoda aims to deliver practical, surprising features and intuitive user experiences that meet diverse customer expectations.
The Simply Clever strategy will expand beyond in-car solutions to services and digital engagement to involve customers in product design.
Škoda plans carbon-neutral production in the Czech Republic and India by 2030; the Vrchlabí plant has already been CO2-neutral since the end of 2020.
Climate change and environmental pollution are requiring the automotive industry to green its products, reduce emissions, use recycled materials and develop environmentally friendly technologies. This is not only a responsibility but also an inevitable trend to protect the environment, health and attract customers, while ensuring a sustainable future for the industry.
Faced with these challenges, Škoda has a long-term vision to 2030. As Mr. Thomas Schäfer, Škoda CEO, shared: "We are making Škoda more popular globally, more electrified and digitalized."
“To achieve this, we will focus on three top priorities: EXPAND, DISCOVER and REACH. These are the solid foundations that support our actions. Škoda will always stay true to our brand values of Simplicity, Humanity and Surprise. These values have always made us different, strong and close to our customers.”
To continue to succeed, Škoda must pay attention to customers and global trends: emissions reduction, electrification and digitalization, says Thomas Schäfer. But customers themselves have much more diverse expectations. “People expect a car that is easy to use and intuitive,” says Schäfer. And that is exactly what Škoda wants to offer its customers.
In the future, Škoda also wants to offer cars that deliver outstanding value along with practical and surprising features that make everyday use easier and more enjoyable.
“By 2030, we want to be one of the five best-selling brands in Europe,” Škoda's CEO outlined the company’s ambitious plans, which could be achieved by offering affordable models while expanding its electric vehicle range.
“Depending on how the market develops, our goal is for electric Škoda models to account for between 50 and 70 percent of sales in Europe by 2030,” said Schäfer. By boosting the development and production of electric vehicles and components in the Czech Republic, Škoda will help the traditionally industrialized country become a hub for green mobility solutions.
Carbon Neutral
The company also wants to extend its Simply Clever strategy to 2030, not just in terms of physical solutions in cars, but also in terms of services and user experience. Škoda wants to be more accessible to customers in the digital environment and engage them more when designing its products.
The technology is expected to reduce CO2 emissions by more than 50% by 2030. Škoda also plans to produce in the Czech Republic and India in carbon-neutral plants by that time. “The Vrchlabí plant has already met this target,” says Thomas Schäfer, pointing out that the production plant in eastern Bohemia has been CO2-neutral since the end of 2020.