On the occasion of the first anniversary of the official introduction of the Škoda Kushaq to the Vietnamese market, Škoda Vietnam proudly announces a series of experiential journeys under the theme “Explore Vietnam with Škoda Kushaq.”
This program is a nationwide adventure to conquer the four extreme points of Vietnam, created as a tribute to customers while inspiring a spirit of exploration and discovery.
An Emotional Journey Inspired by the Spirit of “Let’s Explore”
Designed around the message “Let’s Explore,” the “Explore Vietnam with Škoda Kushaq” campaign is a journey that connects iconic roads while celebrating the breathtaking beauty of Vietnam. Through four symbolic routes, Škoda Vietnam aims to reaffirm the durable performance of the Kushaq while delivering memorable experiences to automotive enthusiasts across the country.
Four Routes – Four Pieces of Vietnam’s Landscape
The journey is divided into four stages, corresponding to the four extreme points of Vietnam, spanning various terrains and driving conditions:
Southern Stroke – Ca Mau Cape
Opening the journey, the convoy travels through the provinces of the Mekong Delta to reach the southernmost point of Vietnam. This route highlights the flexibility and stability of the Škoda Kushaq on lowland road systems, blending modern European lifestyle values with the unique culture of the river region.
Dawn Stroke – The Easternmost Point
The next stage takes the convoy along winding coastal roads to witness the first sunrise on mainland Vietnam. During this route, the vehicle demonstrates its capability to overcome diverse terrain conditions and road challenges.
Frontier Stroke – A Pa Chai, Dien Bien
The journey continues toward the northwestern border region, famous for its steep mountain passes and majestic landscapes. Conquering these historically significant roads serves as a clear demonstration of the vehicle’s engine power and steering precision.
Pride Stroke – Lung Cu
The final stage concludes at Vietnam’s sacred northernmost point. Crossing rugged rocky slopes to reach Dragon Peak, the Škoda Kushaq completes its cross-country masterpiece, reaffirming its role as a reliable companion on some of the most beautiful and challenging roads in the Northwest region.
Commitment to Long-Term Partnership and Sustainable Development
From real driving experiences behind the wheel to meaningful cultural touchpoints, “Explore Vietnam” reflects the brand’s long-term commitment to the Vietnamese market. Especially with models manufactured in Vietnam, Škoda remains committed to delivering products that meet stringent quality standards, ready to accompany Vietnamese consumers toward new milestones and adventures.
Škoda | Marking Every Journey