In just one month, Leave the Mark has become more than a campaign. It has become a shared story of millions of journeys, emotions and new perspectives on what it truly means to own a car. Together with Vietnamese drivers, Škoda has started a movement that celebrates real experiences, real roads and the marks they leave behind.
Leave the Mark – One Month That Made an Impact
One Month of “Leave the Mark” by Škoda Vietnam
A meaningful journey is one that leaves lasting impressions through real experiences. This is the spirit that Škoda Vietnam, in close cooperation with Škoda Auto, wishes to convey through its brand campaign: “Leave the Mark”.
The Meaning of the Campaign
In Vietnam, a car has long held a special meaning. It is often considered a major asset and a proud milestone of personal success. As a result, many people have developed a habit of “preserving” their vehicles — keeping them spotless, avoiding difficult roads, carefully covering them, or even placing them indoors to protect them from sun and rain. This respect is both understandable and admirable.
However, by bringing the “Let’s Explore” spirit to Vietnam, Škoda aims to introduce a more open and free-spirited perspective.
We believe that the true value of a car does not lie in keeping it in pristine condition, but in the roads it has travelled and the memories created together with its owner.
A little dust, a few marks after a long journey — these are not signs of wear, but proof of a life lived fully, of courage to step outside and explore the world.
The “Leave the Mark” campaign is a sincere invitation to all car lovers: let your Škoda become your trusted companion, helping you break out of your comfort zone in exchange for priceless experiences.
Positive Signals from the Community
Looking back at the launch phase, what has most encouraged the Škoda Vietnam team is the warm and genuine reception from customers towards this new message.
Real performance figures clearly demonstrate that the story Škoda tells has truly resonated with Vietnamese car lovers:
- In the first 18 days alone, the campaign recorded over 182 million impressions and more than 11.3 million video views across digital platforms.
- Over 1 million website visits, showing strong interest in learning more about the Škoda brand.
- The YouTube video view-through rate was 1.3 times higher than the platform average, while Ad Recall increased by +4.7%.
- The Škoda spirit reached 7.9 million TV viewers and appeared on more than 6,700 OOH screens across major cities.
Škoda Vietnam’s Commitment
“Leave the Mark” is not a short-term destination, but a long-term foundation for all Škoda brand activities in Vietnam.
The story of Škoda vehicles travelling reliably across the country reflects the brand’s product philosophy: safety, comfort and powerful performance are designed to serve, protect and help owners create their own marks on every journey.
Škoda Vietnam is committed to continuously delivering the best products and services, becoming a trusted companion and supporting Vietnamese drivers in creating meaningful and emotional journeys.
- Are you ready to explore and leave your own mark?